ADXL is dedicated to preventing discrimination in digital advertising. The platform has special ad categories with specific requirements in certain countries to ensure compliance and fairness.
Special Ad Categories:
Varies by Channel: Different advertising channels have their own special categories.
Policy Compliance: Advertisers must connect their ad accounts and adhere to policy compliance and necessary channel approvals.
Social Issues, Elections, Politics: Requires authorization and "Paid for by" disclaimers.
Credit, Employment, Housing: Limited audience selection tools to prevent discrimination.
Restrictions:
Demographic Targeting: Restricted for employment, housing, and financial services to prevent discrimination.
Geographic Limits: Targeting options like age, gender, ZIP code, and certain interests are limited or unavailable for US, Canada, and some European countries.
ADXL takes its responsibility seriously, striving to provide a fair and inclusive advertising platform. Advertisers must comply with specific regulations and restrictions to prevent discrimination and ensure equitable ad practices.
ADXL's Special Ad Categories:
Facebook:
Alcohol
Dating
Housing
Employment
Credit
Political
Google:
Personalized advertising
Gambling and games
Alcohol
Healthcare and medicines
Financial services
Political advertising
Instagram:
Diet and weight loss
Cosmetic procedures and plastic surgery
Alcohol
Online pharmacies
Subscription services
Branded content
Twitter:
Political campaigning
Alcohol
Dating
Cryptocurrencies
Betting and gambling
Healthcare and medicines
LinkedIn:
Employment
Education
Financial services
Pharmaceuticals
Alcohol
Political campaigning
TikTok:
Alcohol
Gambling
Politics
Subscription services
Weight loss products
Dating
Note:
Ad categories and restrictions may change over time and vary by region.