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ADXL's Approach to Special Ad Categories and Non-Discriminatory Advertising
ADXL's Approach to Special Ad Categories and Non-Discriminatory Advertising

Special categories, fairness in advertising. Promoting non-discrimination

Amy Josephine avatar
Written by Amy Josephine
Updated over a week ago

ADXL is dedicated to preventing discrimination in digital advertising. The platform has special ad categories with specific requirements in certain countries to ensure compliance and fairness.
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Special Ad Categories:

  • Varies by Channel: Different advertising channels have their own special categories.

  • Policy Compliance: Advertisers must connect their ad accounts and adhere to policy compliance and necessary channel approvals.

  • Social Issues, Elections, Politics: Requires authorization and "Paid for by" disclaimers.

  • Credit, Employment, Housing: Limited audience selection tools to prevent discrimination.

Restrictions:

  • Demographic Targeting: Restricted for employment, housing, and financial services to prevent discrimination.

  • Geographic Limits: Targeting options like age, gender, ZIP code, and certain interests are limited or unavailable for US, Canada, and some European countries.

ADXL takes its responsibility seriously, striving to provide a fair and inclusive advertising platform. Advertisers must comply with specific regulations and restrictions to prevent discrimination and ensure equitable ad practices.
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ADXL's Special Ad Categories:

  1. Facebook:

    1. Alcohol

    2. Dating

    3. Housing

    4. Employment

    5. Credit

    6. Political

    7. Cryptocurrency

    8. Health and Wellness

  2. Google:

    1. Personalized advertising

    2. Gambling and games

    3. Alcohol

    4. Healthcare and medicines

    5. Financial services

    6. Political advertising

    7. Cryptocurrency

    8. Nutritional Supplements

  3. Instagram:

    1. Diet and weight loss

    2. Cosmetic procedures and plastic surgery

    3. Alcohol

    4. Online pharmacies

    5. Subscription services

    6. Branded content

    7. Health Products

    8. Financial Services

  4. Twitter:

    1. Political campaigning

    2. Alcohol

    3. Dating

    4. Cryptocurrencies

    5. Betting and gambling

    6. Healthcare and medicines

    7. Financial Products

    8. Nutritional Supplements

  5. LinkedIn:

    1. Employment

    2. Education

    3. Financial services

    4. Pharmaceuticals

    5. Alcohol

    6. Political campaigning

    7. Healthcare Services

  6. TikTok:

    1. Alcohol

    2. Gambling

    3. Politics

    4. Subscription services

    5. Weight loss products

    6. Dating

    7. Health Products

    8. Cosmetics and Skincare

  7. Other Industries/Products to Consider that might cause restrictions;

    1. Tobacco and Vape Products

    2. Firearms and Weapons

    3. Adult Products

    4. Supplements and Vitamins

    5. Cannabis and CBD Products

Note:

Ad categories and restrictions may change over time and vary by region.

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