If you're planning to run Twitter ads with ADXL, it's crucial to be aware of the new requirements set by Twitter, starting from April 21. These requirements aim to ensure trust and credibility on the platform, and failing to comply may lead to an inability to run ads. Let's explore the key points and their implications for advertisers using ADXL on Twitter.
Twitter Blue and Verified Organizations:
To run ads on Twitter with ADXL, your organization's @account must either be subscribed to Twitter Blue or be a Verified Organization. Twitter Blue offers premium benefits, such as increased visibility and access to advanced creation tools. Verified Organizations receive a blue checkmark, establishing authenticity and trustworthiness for their ads.
Gold Checkmark Eligibility:
If your @account has already booked a future campaign over $1,000 or books one after April 21, it becomes eligible for a complimentary gold checkmark. This badge enhances credibility, but it's only available for business or organization accounts and not for individuals.
Impact on Advertisers:
Adhering to these requirements is essential for advertisers using ADXL. Compliance ensures a trustworthy advertising experience for Twitter users, improving the chances of ad success. By meeting the criteria, advertisers can access a wider audience and enjoy additional benefits, such as enhanced visibility.
Running Twitter ads with ADXL requires compliance with the platform's new requirements, effective from April 21. Subscribing to Twitter Blue, becoming a Verified Organization, or obtaining a gold checkmark for eligible accounts will ensure your ads can run smoothly. These changes aim to promote trust and credibility in advertising on Twitter, and advertisers must embrace them to achieve successful campaigns with ADXL.
Recent Changes to Twitter Ad Policies (source - https://business.x.com/en/help/ads-policies/ads-policy-update-log.html)