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Trademark Policies for Advertising: A Comprehensive Guide for ADXL Users
Trademark Policies for Advertising: A Comprehensive Guide for ADXL Users

Navigate ADXL's trademark policies smartly. Your guide to responsible advertising practices

Amy Josephine avatar
Written by Amy Josephine
Updated over a week ago

When you're running ads with ADXL, it's important to ensure that you have the necessary rights to use any trademarked or copyrighted content in your ads. This means that if you are using a trademark or a 3rd party trademark owner, you must have the appropriate permissions to use their branding, logo or copyrighted content in your ad. If you fail to obtain these permissions, your ads may be disapproved or even result in legal consequences.

In order to avoid these issues, it is recommended that you connect your ad account with trademark policy compliance and become an authorized advertiser for the trademark by obtaining the necessary approvals from the trademark owner. Once you have received these approvals, you can connect your approved ad accounts to ADXL and confidently create and run ads that contain the approved trademarked or copyrighted content.

It's important to note that the policies for advertising trademarks vary across different social media platforms, and it's crucial to follow each platform's specific policies to ensure compliance. Here's a breakdown of the trademark policies for some of the major social media platforms:

Facebook:

You may use trademarks in your Facebook ads, but only if you have permission from the trademark owner.

Your ad must not mislead people into thinking you are affiliated with or endorsed by the trademark owner, unless you actually have permission to use their logo or branding.

Google:

You can use trademarks in your Google Ads, but there are certain restrictions.

If you are using a trademark that you don't own, you must have permission from the owner to use it in your ad.

If you are using the trademark in a way that could be confusing or misleading to consumers, your ad may be disapproved.

Instagram:

You can use trademarks in your Instagram ads, but you must have permission from the trademark owner.

Your ad must not imply that you are affiliated with or endorsed by the trademark owner, unless you actually have permission to use their logo or branding.

Twitter:

You may use trademarks in your Twitter ads, but only if you have permission from the trademark owner.

Your ad must not suggest that you are affiliated with or endorsed by the trademark owner, unless you actually have permission to use their logo or branding.

LinkedIn:

You can use trademarks in your LinkedIn ads, but you must have permission from the trademark owner.

Your ad must not imply that you are affiliated with or endorsed by the trademark owner, unless you actually have permission to use their logo or branding.

TikTok:

You may use trademarks in your TikTok ads, but only if you have permission from the trademark owner.

Your ad must not suggest that you are affiliated with or endorsed by the trademark owner, unless you actually have permission to use their logo or branding.

By following these policies and obtaining the necessary approvals, you can run ads with ADXL that contain trademarked or copyrighted content without any legal or compliance issues. Remember, it's always better to be safe than sorry when it comes to advertising with trademarks.

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