When creating an ADXL campaign, it's essential to target the right devices to reach your desired audience effectively. Fortunately, ADXL offers advanced targeting options to help you achieve this. In this article, we'll guide you through the process of specifying device targeting for your ADXL campaign.
Here are the steps to specify device targeting in your ADXL campaign:
Log into your ADXL dashboard and select the campaign.
Go to the "Audience" section.
Scroll down to "Advanced Targeting."
Click "Advanced Targeting" and then select your desired "Device Type" (mobile, desktop, or both).
Note that if you are running video ads on TikTok or Instagram, mobile targeting is mandatory, and you cannot select desktop-only targeting.
Specifying device targeting in your ADXL campaign ensures your ads reach the right audience on the right device, improving ad performance and increasing the likelihood of meeting campaign goals. By following the outlined steps, you can effectively set device targeting preferences and optimize your campaign for success.