ADXL is a comprehensive platform that supports Google shopping campaigns and Facebook shopping campaigns. To run these campaigns, it's crucial to have a Google Merchant Center and a Facebook Catalogue set up.
Follow the steps below to create a shopping campaign on Google and Meta using ADXL:
Step 1: Log in to ADXL
Go to the ADXL website and log in to your account. If you don't have an account yet, sign up for one.
Step 2: Create a Campaign
On your dashboard, click on the "Create a Campaign" button.
Step 3: Set Campaign Details
Campaign Type: Choose 'Shopping' as your campaign type.
Campaign Goal: Choose 'Sell Online' as your campaign goal.
Click 'Next' to proceed.
Step 4: Select Platforms
You'll now need to set up your campaign on Google and/or Facebook.
For Google:
Accounts: Select 'Use My Own Accounts'. Then, select 'Google'.
Google Ad Account: Choose the Google Ad account you wish to use for this campaign.
Google Merchant Center Account: Below your Ad Account, select the Merchant Center account associated with this Ad Account.
Note: The Merchant Center must be linked with the Ad Account.
Product Groups: You will now see options for Product Groups. Here, you can select the products you want to advertise.
For Facebook:
Platform Selection: Choose 'Facebook' and/or 'Instagram'.
Ad Account, Page, and Pixel: Choose your Ad Account, the Page you wish to advertise on, and the Pixel you wish to use.
Catalogue: Under 'Catalogue', select the catalogue and product set you want to advertise.
Click "Next"
Note: You can run Google, Facebook, and Instagram in one campaign, or you can run separate campaigns for each platform.
Step 5: Select Audience and Edit Ad Copy
Audience: Select the audience you want to target with your shopping campaign.
Ad Copy: If necessary, adjust the ad copy to fit your campaign and appeal to your audience.
Once you're satisfied with your selections and edits, click 'Publish Ads' to start your shopping campaign.
Remember, always monitor your campaign performance and make necessary adjustments to maximize your ad reach and efficiency.
For further assistance or troubleshooting, feel free to reach out to ADXL support.