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Linking Google Merchant Center to Google Ads account
Linking Google Merchant Center to Google Ads account

An essential step in running your shopping campaign

Sam Martyn avatar
Written by Sam Martyn
Updated over 4 months ago

Shopping Campaigns: Connecting Google Merchant Center to Google Ads

For a successful shopping campaign, linking your Google Merchant Center with your Google Ads account is essential. This integration unlocks powerful features that drive better results and ensures your campaigns are set up for success.

Ready to make the connection? Follow these steps:


Once you've successfully linked your accounts, double-check the connection by going to Settings -> Apps and Services in your Merchant Center.

If you see your Google Ads account listed under "Google Services" (with the corresponding ID), you're all set! Now, head back to ADXL and continue crafting your shopping campaign.

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