ADXL allows you to create a single campaign to get more visitors to your website across all major social media platforms and Google's wide search and display network.
Here's a step-by-step guide on how to run an effective website visitor campaign on ADXL:
There are two main ways to start creating a campaign on ADXL: Quick Launch with AI or Campaign Builder:
Quick Launch with AI: If you use the quick campaign setup option after generating your ads, it's pretty straightforward. All you need to do is select “Get Website Visitors” as your campaign goal. From there, you will be directed to the Campaign Builder campaign details section to proceed with step 2.
Campaign Builder: If you prefer a more hands-on approach, you can use the Campaign Builder with more control over your campaign settings.
Best Practice Campaign Settings For Website Traffic:
Media Type: Select the media type, such as videos and creatives, and add both if you have them. This will help ADXL find more placements to reach your target audiences.
Campaign Type: Select Traffic.
Campaign Goal: Select Website Visitors.
Audience Type: Select B2B or all. This is important as ADXL will select the audience based on the selection.
If you want to run a retargeting-only campaign, simply turn on the “Remarketing only campaign?” toggle with the same campaign type, goal, and audience type settings.
Once you have completed the product and service details and other necessary fields, click “Next” and go to the Platforms section.
Select the platforms you want to use. For traffic campaigns, you can use Google Ads display and search network, Meta Network, TikTok, Twitter, or LinkedIn.
Once done, go to the Audience Setup section.
Add all the keywords that are best to target your audience.
Select pre-grouped audience segments.
Set locations and demographics.
Click Next, go to assets review, and update your AI-generated ad copy.
Click Next, set your budget, and publish the campaign.
That’s it! ADXL will analyze your targeting options and use AI to enhance the audience to get the best visitors at the best cost.