In the world of digital advertising, creating effective and eye-catching ads is crucial for success. However, it is also important to be aware of certain special characters that may lead to ad rejection based on the publisher and placement. This article highlights the special characters to avoid in ADXL ad copy text to ensure smooth ad publishing and prevent potential issues.
Special Characters to Avoid in ADXL Ad Copy Text:
The following table lists the special characters that may cause problems in your ADXL ad copy text. Avoid using these characters to reduce the risk of ad rejection by publishers and ad platforms.
Character Restriction | Description |
Excessive Punctuation | Avoid excessive use of punctuation marks or special characters that don't serve a legitimate purpose. |
Misleading Characters | Do not use characters that could mislead users, such as special characters simulating urgency. |
Unnecessary Capitalization | Avoid excessive capitalization, like WRITING EVERYTHING IN CAPITAL LETTERS. |
Inappropriate Language | Ads should not contain profanity, hate speech, or offensive language. |
Trademark Issues | Using trademarked characters without proper authorization may violate policies. |
Phone Numbers | Phone numbers should be formatted correctly and generally not placed in the headline or ad text. |
Excessive Repetition | Avoid excessively repeating words, phrases, or characters in your ads. |
Non-Standard Symbols | Uncommon or non-standard symbols and characters may not be allowed. |
Non-English Characters | Non-English characters are allowed but should be relevant to the ad's content. |
Spacing Issues | Use appropriate spacing between words and characters for readability. |
When creating your ADXL ad copy text, it is essential to consider the special character limitations to avoid potential ad rejection. By steering clear of the listed characters above, you can increase the likelihood of your ads being accepted by publishers and ad platforms, leading to successful ad campaigns and better overall performance.
When crafting Google Ads, the use of special characters can be challenging. While they can help your ads stand out and enhance readability, excessive or improper use may result in disapproval or negatively impact ad performance.
Here are some guidelines and tips to consider:
1. Purposeful Use of Special Characters
Special characters should enhance the clarity or appeal of your ad. For example:
Percentages (%): Useful for promoting discounts (e.g., "Save 20%").
Currency Symbols ($, €, £, etc.): Essential when mentioning prices.
Apostrophes ('): Important for contractions or possessive nouns.
Hyphens (-): Good for connecting words or phrases (e.g., "Top-rated").
Quotation Marks (" "): Effective for highlighting quotes or slogans.
2. Avoid Overuse
Excessive use of special characters can cause your ad to appear spammy or unprofessional. Google might flag or reject ads that seem cluttered or deceptive due to too much punctuation. It's best to use special characters only when they are essential.
3. Compliance with Google Ads Policies
Certain special characters are restricted or limited under Google Ads policies. For more details, you can refer to the relevant guidelines through the provided link. https://support.google.com/adspolicy/answer/6021546?sjid=15789728464690886322-AP#048
Repeated Punctuation: Do not use multiple exclamation points (!!!) or question marks (???) consecutively.
Unsupported Symbols: Symbols like emojis or other uncommon characters may not be supported and could result in ad disapproval.
No HTML Code: Special characters should be used in their standard form, not as HTML entities or code.
4. Character Limits
Keep in mind that Google Ads have strict character limits, and special characters contribute to this limit. Use them sparingly. For example:
Headlines: Limited to 30 characters each.
Descriptions: Limited to 90 characters each.
5. Examples of Effective Use
Good: "Limited Time Offer – Save 25% Today!"
Poor: "!!!!HUGE SALE!!!! Save"
Good: "Exclusive Deals on Men's & Women's Shoes."
Poor: "Exclusive Deals on Men & Women's Shoes!!!!"
6. Testing and Optimization
Consistently test your ads to evaluate their performance with and without special characters. Implement A/B testing to identify which version is more effective for your audience.