ADXL offers two main options for businesses to run campaigns, but how does the ad spend billing work? In this article, we'll explore how the ad spend charging billing works with ADXL.
Option 1: Using your own ad accounts: You can deliver ads with your own ad accounts, and your billing will be outside ADXL. You'll pay your regular Facebook, Google ads account as you are doing normally, and you'll pay only for the ADXL subscription fee.
Option 2: Using ADXL as Ad delivery: You can use ADXL's ad delivery platform for Facebook, Instagram, Google, and TikTok ads. This option is great for businesses that don't have their own ad accounts. The billing for this option is based on the number of impressions you get and your conversion goal.
How ADXL Charges Your Ad Spend
ADXL's platform is designed to optimize your ad spend and deliver the lowest possible ad cost. On average, ADXL can reduce your ad spend by up to 30%. Rather than running ads manually in multiple platforms, ADXL can help you manage your ad campaigns in one place and achieve better results.
ADXL charges a platform fee of 2%-10% of the channel charges based on the number of channels in one campaign, impressions, cost per 1000 impressions, and your conversion goal. In most cases, this fee is around 1.5% - 3.5%. If you have multiple campaigns, each campaign's ad spend platform charges may vary. The platform fee will be based on the resources and processing ADXL have to use to regular optimize the campaigns which is capped maximum at 10% to platform ad spend.
As an example, suppose you're currently spending $100 daily budget in four channels, which means $400 per day. ADXL always aims to keep your total ad spend 20% less (in this case), which means $320, and ADXL will add the platform fee of 5%. Your total ad spend will be $336.
ADXL always aims to keep your total ad spend up to 30% less than what you would spend manually running campaigns in each channel. When you consider the saving of 2-3 hours and ongoing less workload and efficiency, the saving will be much greater.
ADXL offers flexible options for businesses to run campaigns, and their ad delivery platform is designed to optimize your ad spend and deliver the best results. The ad spend billing with ADXL is based on the number of impressions and conversion goals, resources and processing of the campaign. If you're looking to save money on ad spend and get the best results for your campaigns, ADXL is an excellent option to consider.