Once you publish and activate a campaign in ADXL, you can't remove a channel from it. This is because ADXL campaigns are multi-platform ads connected as a single set of digital assets.
What is a Channel?
A channel is where your ads are delivered, like Facebook, Instagram, LinkedIn, TikTok, Twitter, and Google search and display.
However, you can still adjust your campaign strategy:
Adjust Budget: If a channel isn't performing well, reduce its budget and allocate more to better-performing channels.
Create a New Campaign: To remove a channel, create a new campaign without it. Note that all ads will go through approval again, and you might retain previous engagement. Be sure to include any retargeting audiences in the new campaign.
Keep in mind that removing a channel from an active campaign can impact overall performance, so evaluate each channel's performance before making changes.
If your ADXL campaign fails to submit, you can easily remove a channel before submitting it.
In summary, you can't remove a channel from an activated ADXL campaign, but you can adjust the budget or create a new campaign without the channel to refine your strategy.
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