ADXL allows you to seamlessly connect your Amazon Ads account to run Amazon Sponsored Product Ads alongside other ad platforms such as Google Shopping Ads, Facebook Marketplace Ads, and Instagram Product Ads. This guide provides step-by-step instructions on how to run Amazon Product Ads in ADXL, starting from signing in to your ADXL dashboard, creating a new campaign, and finally integrating your Amazon Ads account.
Step 1: Sign in to ADXL and Navigate to Campaigns
Start by signing into your ADXL dashboard. From here, navigate to the "Campaigns" section on the main menu.
Step 2: Create a New Campaign
Click on the "Create a New Campaign" button. This will lead you to the campaign creation page. Here, select "Shopping" as the campaign type.
And "Sell Online" as the campaign code.
Step 3: Add Product or Category Details
Under "Product Details," input the details of the product or category you want to advertise. Use your Amazon Shop URL or Product URL as the destination URL.
Step 4: Navigate to the Platform Section
Move to the "Platforms" section. Here, you will see various options including Amazon. Click on "Amazon" and then "Channel Preference".
Step 5: Log in to Amazon
Click "Login with Amazon"
Input your Amazon Ads account username and password, and then log in to your Amazon Ads account.
Step 6: Allow ADXL Access
A pop-up from Amazon will appear for confirmation. Click "Allow" and wait for ADXL to access your Amazon Ads account. A success message will appear once the integration is successful.
Step 7: Choose Amazon Store
Under "Amazon settings", select the Amazon store you want to advertise.
Step 8: Add Products
Click on the green "+" icon to add products. Your products will directly appear from your Amazon Seller Central, provided it's connected to your Amazon Ads account. Select the products you want to promote and click the "Select" button on the top right.
Step 9: Save or Proceed to the Next Step
The products you've selected will be displayed under "Amazon settings". Click "Next" to proceed or save the campaign as a draft if you wish to continue later.
By following these steps, you can easily set up and run Amazon Sponsored Product Ads through ADXL. The platform's integration with Amazon Ads offers you an efficient way to manage and optimize your advertising efforts across multiple platforms.