ADXL offers a variety of media types to help advertisers achieve their campaign objectives. This article provides an overview of the different media types that ADXL supports and how they can be used in combination to create effective advertising campaigns.
Media Types Supported by ADXL:
ADXL supports three main media types: images, videos, and text ad copy.
Images: Images are supported by all campaign types except for TikTok ads. They can be used for conversion, traffic, and instant lead campaigns.
Videos: Videos are also supported by all campaign types and can be used for conversion, traffic, and instant lead campaigns. For Google ads, a YouTube video with a video ID must be added. For TikTok ads, a video must be uploaded.
Text Ad Copy: Text ad copy is compulsory for all ad types and campaign types. It is an essential component for communicating your message to your target audience.
Media Combinations:
ADXL allows advertisers to use one or more media types in their campaigns. Here are the three possible media combinations.
Image Only: ADXL supports images across all channels except for TikTok ads. Facebook, Instagram, Google Ads, LinkedIn, and Twitter are all compatible with image-only campaigns.
Video Only: Videos are compatible with all campaign types and channels on ADXL. Conversion and traffic campaigns allow the use of multiple videos, but instant lead ads are limited to a single video. However, if you have multiple videos, ADXL's AI will automatically choose the best one for channel placements. Other channels allow one or multiple videos to be used in their campaigns..
Image and Video: ADXL supports campaigns that use a combination of images and videos. Advertisers can use a dynamic mix of media to achieve the best placements across Facebook, TikTok, Instagram, Google Ads, LinkedIn, and Twitter.
ADXL offers a wide range of media types that can be used in various combinations to achieve the best results for your campaigns. By understanding the different media options available, you can create dynamic and effective advertising campaigns that meet your specific objectives.