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E-commerce Sell Online Campaign With ADXL
E-commerce Sell Online Campaign With ADXL

Utilize ADXL for impactful online selling campaigns

Amy Josephine avatar
Written by Amy Josephine
Updated over 2 months ago

ADXL allows you to sell your products and services across all major social media platforms and Google's wide search and display network.

Here's a step-by-step guide on how to run an effective e-commerce campaign on ADXL:

There are two main ways to start creating a campaign on ADXL: Quick Launch with AI or Campaign Builder. If you're a first-time user, read the "How to Start a Campaign" article.

Best Practice Campaign Settings for Sell Online Campaign:

Once you create the campaign, at the Campaign Details level select

  1. Campaign Details

    1. Campaign type – Conversions

    2. Campaign Target Outcome – Sell Online

    3. Campaign Target Outcome – Based on your product or service select the best tracking point.

    4. Conversion Tracking Details – Set up the tracking page URL

    5. Audience Type – Select if you are targeting B2B customers only or all

  2. Product Details

    1. Product/Service or brand name – Add your brand name

    2. Product/Service description – Provide a brief description of the product with any special offers or discounts you offer

    3. Category – Select the audience category you want to target

    4. Landing page – Use the product landing page, category landing page or your store home page

  3. Select Channels

    1. Select what channels you want to target: Sell online campaigns are available across Google Search & Display, Meta Network, LinkedIn, TikTok, and Twitter

  4. Set Your Audience

    1. Add all the keywords that are best to target your audience.

    2. Select pre-grouped audience segments.

    3. Add retargeting lists.

    4. Set locations and demographics.

    5. Click Next, go to Assets Review.

  5. Copy & Creatives

    1. Review and If Necessary Update Your AI-generated Ad Copy

    2. Add product images and videos (For e-commerce campaigns ADXL will generate Ad Copy only not product images)

    3. Click Next to set the budget and launch.

  6. Set Your Budget and Publish the Campaign.

E-commerce campaigns are optimized for the best ROAS with built-in cross-channel optimization. ADXL AI will identify the best-performing segments in different channels and deliver them to get the best results. You can also use the advanced targeting in the campaign builder or channel optimization options to optimize the campaigns.

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