When creating an ad campaign on ADXL, choosing the right landing page URL is crucial for ensuring that your ads achieve their intended results. Here are some guidelines and best practices to consider when selecting a landing page URL for your Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, Instagram Ads, and TikTok Ads campaigns.
Here are some tips and guidelines to follow when using a landing page URL for ADXL:
Choose a Relevant and Specific URL: The landing page URL you select must be relevant to the ad content and message. It should also be specific to the product or service you are promoting. Using a generic URL that doesn't provide specific information about the product or service could lead to high bounce rates and low conversion rates.
Ensure the URL is Mobile-Friendly: Since a significant portion of internet users access content through mobile devices, the landing page URL you select must be mobile-friendly. The page should load quickly on mobile devices and have a responsive design that is optimized for small screens.
Use HTTPS Protocol: To ensure that your website and landing page are secure, it's recommended that you use the HTTPS protocol. This ensures that the data exchanged between the user's browser and your website is encrypted and cannot be intercepted by third-party entities.
Avoid URL Redirects: Using URL redirects in your landing page URLs can result in slower loading times and can negatively impact the user experience. To avoid this, ensure that the URL you select doesn't redirect to another page or domain.
Ensure that the destination is working: Make sure the landing page URL you use is active and working. If the URL is not working, it will result in a bad user experience and wasted ad spend.
Match the destination to the ad: The landing page should match the ad's message and content. A user clicking on an ad should be taken to a landing page that provides the information they're looking for based on the ad copy.
Make the destination crawlable: Make sure that the landing page is crawlable by search engines. The page should have a robots.txt file to instruct search engines to crawl the page and index it.
Make the destination accessible: The landing page should be accessible to all users, including those with disabilities. The page should be designed with accessibility in mind to ensure that all users can access the information on the page.
Ensure a good user experience: The landing page should provide a good user experience. It should be easy to navigate and provide the information users are looking for.
Provide original content: The landing page should provide original content that adds value to the user. If the page is just a duplicate of another page on the web, it will not provide any value to the user and may be flagged as duplicate content.
Avoid unacceptable URLs: Certain URLs are not acceptable for use in ads, such as URLs that contain malware or phishing. Make sure to avoid using such URLs in your ads.
In summary, when using a landing page URL for ADXL, it's essential to ensure that the landing page matches the ad message and content, is crawlable and accessible, provides a good user experience, and has original content. By following these guidelines, you can ensure that your ads provide a positive user experience and achieve your campaign objectives.