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How to Optimize Targeting for Google Ads with ADXL
How to Optimize Targeting for Google Ads with ADXL

Utilize ADXL for precision targeting for Google, elevate results

Amy Josephine avatar
Written by Amy Josephine
Updated over a week ago

ADXL is a powerful cross-channel centralized audience targeting platform that uses AI-based audience optimization. However, users can also customize their audience targeting for individual channels, including Google Ads. In this article, we'll guide you through the steps of optimizing audience targeting for Google Ads using ADXL's custom targeting capabilities.

Step-by-Step Guide:

  • Log in to your ADXL dashboard.

  • Select the campaign you want to optimize and click on it.

  • Go into the campaign admin and information page.

  • Under platforms, select Google.

  • Click on the Audience tab.

Here you will find the Audience Targeting Criteria section and there are two main areas of optimization for clear and easy-to-use optimization. Based on your input, ADXL will adjust necessary detailed options and set the best audience.

1. Keywords:

  • Under Audience Targeting Criteria, click on "Keywords," and you can add or remove keywords.

  • Click "Add Keywords," enter the keyword/s, and press enter to search. (Each keyword must have a comma at the end, including the last keyword.)

How to Optimize Keywords Targeting for Google Ads with ADXL

  • ADXL will recommend similar keywords with ranking.

  • Select the keywords you want to add and click save.

2. User Interests:

  • Below the keywords section, find the user interest section.

  • Click "Add Interest."

  • ADXL will populate Google affinity, in-market, and industry-based interest sectors, and you can select the interest categories you wish to add.

How to Optimize User Interests Targeting for Google Ads with ADXL

It's important to know that some of the audience targeting options you choose may not be available for certain types of campaigns. ADXL will do its best to use the available audience from your selections and save it for your campaign.

For example, if you choose an interest group for a campaign that includes search, responsive display, and performance max, but the interest group is not available for one or more of those campaign types, ADXL will still use the available audience and any other available options you selected. If there are no selected audiences available, ADXL AI will create a new, optimized audience group.

With ADXL's powerful AI-based audience optimization and custom targeting capabilities, optimizing your audience targeting for Google Ads has never been easier. By following these simple steps, you can set up your campaign to reach the right audience and achieve your advertising goals.

If you optimize only one channel in your ad campaign and later decide to change the targeting for all channels, any individual optimization you did for a specific channel will be replaced by the new targeting you set in the campaign builder.

For example, if you optimized your Google Ads for a specific audience and later decide to update your campaign with new keywords, the new campaign builder targeting will override your previous audience optimization and generate new targeting for all channels in your campaign, including Facebook. Therefore, it's crucial to plan your targeting strategy carefully to ensure the best results when optimizing your ad campaign.

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