When setting up an ADXL campaign, one of the key pieces of information you will see is the estimated audience size for each channel and the total estimated audience. This number is a general statistic that provides an overview of the audience for your target segment based on real-time data collected from ad delivery channels such as Facebook, Instagram, LinkedIn, TikTok, Twitter, and Google search and display.

When setting up an ADXL campaign, remember that estimated audience sizes for each channel are rough guides and can vary due to factors like iOS 14.5 tracking opt-outs and other data controls on Meta technologies. These estimates are influenced by your budget, market competition, targeting criteria, and ad placements. Geographical location also affects the accuracy of these estimates. While useful for gauging potential performance, these numbers should not be seen as guarantees. Understanding these influencing factors can help you better tailor your targeting and ad placements to effectively reach your intended audience.