Running successful campaigns requires proper management and analytics to ensure the right message reaches the right audience. ADXL provides a comprehensive set of tools to manage, optimize and analyze campaign performance, helping you make data-driven decisions.
Campaign Details and Management:
The campaign details and management page in ADXL provides detailed information on your campaign performance, including campaign status, reach, clicks, results and spend. You can also compare campaign performance across all channels, review targeting options, and budget by each channel. Additionally, you can review and modify campaign settings and configurations.
Campaign details:
View campaign status, reach, clicks, results, and spend.
Compare performance across all channels.
Review and modify campaign settings and configurations.
Review targeting options.
Review budget allocation for each channel.
Platform-based analytics:
Analyze the performance of each platform and optimize individually.
Audience:
Review combined analytics based on audience demographics such as gender, age, and location.
Assets:
View all assets associated with the campaign including images, videos, and copy.
Connected accounts:
View all connected accounts such as Facebook, LinkedIn, Instagram pages, and ad accounts.
Tracking:
Set up conversion actions.
Identify actions that are considered as a conversion.
Identify conversion paths and the location on your website where conversions occur.
Review tag manager code and all tags installed on your website.
Remarketing:
View all attached lists, suggested lists, and unloaded customer match lists.
Attach and detach lists from the campaign easily.
Managing and analyzing campaigns is essential for achieving success in digital marketing. ADXL provides a comprehensive set of features to help you manage, optimize, and analyze campaign performance, so you can make data-driven decisions that lead to improved results.