Step 1: Log in to your Dashboard

To create a retargeting-only campaign, log in to your ADXL dashboard.

Step 2: Go to Campaigns

After logging in, navigate to the "Campaigns" section in the left-hand menu.

Step 3: Enable the Retargeting-Only Campaign Toggle Switch

In the campaign builder under "Campaign Details," locate the "Retargeting-only Campaign" toggle switch. By default, it is disabled. Enable the toggle switch to create a retargeting-only campaign.

Step 4: Select Your Preferred Audience

After enabling the toggle switch, you will see a dropdown menu that asks, "Who do you want to retarget?" Select your preferred audience from the list of retargeting options.

Step 5: Add More Specific Retargeting Lists

You can further refine your retargeting campaign by adding more specific retargeting lists such as campaign retargeting lists or uploaded lists. These lists will be suggested at the next audience selection step.

Step 6: Complete Next Steps and Launch Your Campaign

Once you have set up your retargeting campaign, you can launch it and start retargeting your audience on social media channels.

Retargeting-only campaigns are an effective way to re-engage with potential customers who have interacted with your brand in the past. By following these six steps, you can create a retargeting-only campaign in ADXL and start reaching out to your target audience on social media.