When using ADXL, it's essential to decide upfront if your campaign will be retargeting-only or for new customer acquisition. Once a retargeting-only campaign is published, it cannot be changed to a non-retargeting campaign.

However, if you want to switch to a non-retargeting campaign after publishing, you can duplicate the campaign, change the targeting type to general broad targeting, and republish it on ADXL. This allows you to adjust your targeting strategy without starting from scratch.

ADXL makes it easy to duplicate campaigns and switch between different targeting types, helping you achieve your advertising goals. By planning your campaign type carefully and using the duplication feature, you can efficiently manage your advertising efforts.