When it comes to running successful advertising campaigns, targeting the right audience is key. This is especially true for retargeting campaigns, which are designed to reach customers who have already engaged with your business in some way. But what if you want to acquire new customers as well? Can you add other target criteria to a retargeting-only campaign?

The short answer is yes, you can. However, it's important to understand that some channels may narrow your audience if you add new audience categories and retargeting-only categories together. This is because the goal of a retargeting campaign is to prioritize retargeting and reaching customers who have already engaged with your business. Mixing in new audience acquisition may lead to a downslope in the number of potential customers you can reach.

While it is possible to mix free targeting and new audience acquisition in a retargeting campaign, it's important to keep in mind that this may not always be the most effective approach. Instead, it's recommended to use different campaign goals for new customer acquisition, such as conversions, traffic, or lead campaigns.

In conclusion, if you're running a retargeting-only campaign, it is possible to add other target criteria to acquire new customers. However, it's important to be strategic about your approach and to consider using different campaign goals for new customer acquisition. With the help of ADXL AI, you can optimize your targeting strategy and achieve your advertising goals.

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