ADXL is a powerful platform that allows you to create and manage retargeting lists across multiple channels. In this guide, we will show you how to add a retargeting list to your campaign in ADXL.
Types of Retargeting Lists:
There are two types of retargeting lists you can add in ADXL:
You can upload your customer or prospect list to ADXL and use it across all channels by attaching or detaching it from campaigns.
ADXL will recommend the best matching audience from pre-matched lists based on your targeting criteria, using over 300 classifications and data on events, intent, and behaviors.
How to Add a Retargeting List to Your Campaign:
Log in to your Dashboard.
Navigate to the Campaign tab and find the campaign you want to add the retargeting list to.
If the campaign is in draft or a new campaign, click on the name and go into the campaign. If the campaign has been published, pause the campaign first and then select update.
Navigate to the Audience section.
On the right-hand side, click on the pre-match target customers button with arrow.
You will see your attached list, suggested list from the audience inventory, and your uploaded list. Select the list you want to add to the campaign.
Click on "View Details" and then click on the "Add to Campaign" button. The list will be added to your campaign.
If the list is from the audience inventory, click "Buy Now and Add".
Complete rest of the steps and publish the campaign.
Even after publishing the campaign, you can still add, remove or change the customer list from the campaign information and management section.
By following these steps, you can easily add a retargeting list to your ADXL campaign, helping you target the right audience and enhance your campaign's effectiveness.