ADXL is a cross-channel audience targeting platform that uses AI for optimization. Users can also choose to manually set custom targeting for individual channels, such as Facebook and Instagram, using ADXL’s custom targeting features.
Step-by-Step Guide:
Log in to your ADXL dashboard and select the campaign to optimize.
Go to the campaign admin and information page.
Under platforms, choose Facebook or Instagram.
Click on the "Audience" tab.
To edit your audience segment, click the Edit icon to modify criteria.
Search available targeting options by typing keywords to find interests, demographics, and behaviors.
Add new criteria to expand your audience.
To narrow down your audience further, add a new segment to refine it based on specific criteria.
Optimizing your campaigns on ADXL is essential for effective advertising. By following the above steps, you can easily customize your audience segments and target the correct audience.
When you update targeting settings in the campaign builder, it will override any individual optimizations made for specific channels. For example, if you change your Facebook ad targeting after setting it up individually, the new settings will apply across all channels in the campaign. This underscores the importance of carefully planning your targeting strategy to ensure optimal results.