Facebook segments allow advertisers to create highly targeted audiences using a combination of multiple targeting options. In this guide, we will explore the different targeting options that can be included in a single segment, as well as how to create and use multiple segments to narrow down your audience.
Targeting Options:
A Facebook segment can include one or more of the following targeting options.
Interests
Industries
Work Employers
Work Positions
Behaviors
Life Events
Education Schools
Income
Life Events
Creating Multiple Segments:
By creating multiple segments, you can refine your audience based on specific criteria. The first segment targets your main customer group, while additional segments further narrow the audience. All segments function as "AND" conditions, meaning users must meet all criteria in each segment to be included.
Example: A fashion retailer might target users interested in fashion and working in retail (core segment). To further narrow down, they can add users who have recently purchased fashion products online and attended a fashion event.
Using Facebook segments allows for highly targeted audiences, increasing engagement and conversion rates.
When updating targeting settings in the campaign builder, the new settings will override previous individual channel optimizations. Thus, changes in targeting for one channel will affect all channels in the ad campaign. Careful planning of the targeting strategy is essential to achieve the best results.