Retargeting lists are an essential tool for any digital marketing campaign, enabling advertisers to target users who have already interacted with their brand. However, managing these lists across multiple platforms can be challenging. ADXL offers a centralized solution for managing retargeting lists across various channels.
In this article, we will provide a step-by-step guide to managing your remarketing lists easily using ADXL's audience management.
Step 1: Understanding ADXL's Audience Management
ADXL offers two types of customer lists: lists uploaded by the user and lists purchased from ADXL's audience inventory. These lists contain matched customer data such as email, mobile phone, and other parameters and are synchronized with all channels including Facebook, Google, TikTok, and more.
ADXL's audience management provides a centralized solution for managing these lists, making it easy to distribute and use them across various channels.
Step 2: Accessing Customer Lists in your ADXL Account
Log in to the ADXL dashboard and navigate to the remarketing list tab in the left side menu.
Here, you will see two tabs: one for purchased lists and one for uploaded lists.
To upload a new list, click the "Upload a User List" button on the top right of the page, and to remove a list, click the action button.
Step 3: Managing Lists Inside a Campaign
After publishing a campaign with an audience list, navigate to the campaign management and details page.
In the left submenu, click on the "Remarketing" tab.
Here, you will see three options: attached lists, suggested lists, and uploaded lists.
1. Under attached lists:
You will see all the audience lists that are already attached to your campaign.
To remove a list, simply click on the "Remove" button.
To view more details, click on "View."
2. Under suggested lists:
You will see pre-matched lists suggested by ADXL's AI.
You can either view the audience in the list or click on "Add to Campaign" to include it in your campaign.
3. Under uploaded lists:
You can see all the customer segment lists you have uploaded for retargeting.
To add a list to your campaign, simply click on "Add to Campaign."
Step 4: Using ADXL's Advanced Centralized Audience Management
ADXL's advanced audience management allows you to upload one list and distribute it through all channels, or purchase a customer list matched with information from Facebook, LinkedIn, Instagram, Google, TikTok, Twitter, and more.
This makes it easy to manage your retargeting lists across multiple platforms and ensure you're targeting your desired audience effectively.
ADXL's audience management provides a centralized solution for managing retargeting lists across multiple channels. By following the step-by-step guide outlined in this article, you can easily manage your audience customer match remarketing lists and ensure you're targeting the right audience across all your campaigns.