In running campaigns, reports are comprehensive documents that collect, analyze, and present data related to various campaign activities. These reports serve as essential tools for evaluating the effectiveness of campaigns, providing valuable insights, and guiding strategic decisions.
Creating campaign reports provides robust data for informed decision-making, tracks performance, and fosters accountability. They help identify trends, improve ROI, and support strategic planning. Reports enhance communication, enable benchmarking, and ensure transparency, building trust among stakeholders. Continuous insights drive ongoing strategy refinement, leading to sustained improvements and overall success.
HOW TO CREATE A REPORT WITH ADXL
Head on over to "reports" under dashboard
2. Click on "Create a report"
3. Fill in the needed details and choose a report type
ADXL offers two types of campaign reports.
Campaign Summary: A concise overview detailing objectives, target audience, strategy, key messages, channels, timeline, budget, results, and insights, providing a snapshot of the campaign's effectiveness and outcomes.
Channel Summary: A concise overview detailing the performance and impact of specific marketing channels (Instagram, Facebook, LinkedIn etc) used in a campaign, including key metrics, audience reach, engagement, and effectiveness in achieving campaign goals
4. Choose a preferred range of time for the report to cover
5. Click on "create report"
6. You would now be able to see the report ready to download
7..Simply click on the three dots and click on download
8. It will now be downloaded in excel form.
In summary, the creation and analysis of campaign reports are vital for any organization aiming to optimize its campaigns. These reports ensure that strategies are data-driven, effective, and aligned with overarching business objectives.