This guide outlines two setup options for a Remarketing Only Campaign in ADXL: one for targeting existing customers and another for both retargeting and acquiring new customers.
Remarketing Options
Option 1: Remarketing Only Campaigns
This setup focuses solely on targeting customers who have already interacted with your brand, without pursuing new customer acquisition.
Option 2: Enable Retargeting for This Campaign
This setup allows targeting both existing customers and acquiring new ones, with ADXL managing separate resources for each.
Use Your Own Customer List or Purchase from ADXL
Uploading Your Customer List
To upload your own customer list, navigate to "Remarketing Lists" on your dashboard and select "Upload a User List." (see more- ADXL Article with Steps )
Purchasing a List
Under the same tab, you can view lists purchased from ADXL.
Regularly update your remarketing lists to target the most relevant customers.
Analyze campaign performance using ADXL’s analytics tools for data-driven adjustments.
Segment your audience based on customer behaviors to tailor ads more effectively.
Following these steps will help you manage your Remarketing Only Campaign, whether focusing solely on existing customers or combining retargeting with new customer acquisition.